My name is Laetitia. I'm a french design director / graphic designer based in the Denver area. See my work below or learn more about me here.
Smarter science matters. So no matter how “smart” is defined in antibody research, Antibody Solutions is here to act as a catalyst for discovery of better diagnostics and therapeutics.
The brand identity is a simple but yet powerful way to display the symbol of antibody (Y shape) in a dynamic but controlled manner.
The “Reveal” direction developed for this project plays with the new identity mark to reinforce brand awareness. With a cut-out that unveils the science behind Antibody Solutions products, the imagery symbolizes how the the antibody is extracted and how Antibody Solution gets to the essence of the customer needs.
This project was developed with the agency Inveniv.
Dégel is a still cider, a traditional beverage in Canada that could be described as an apple wine. Their new identity is based on the idea of spring and renewal, conveyed by leaf shapes that grow around the bottle. Its simple and refreshing look matches with the moments when the cider should be shared: everyday with family, friends, and good food.
SCOPE: Brand Identiy Packaging
Logos / Marks
Collections of logos and marks
Allure Coiffure is a luxury chain of hair salons located in Port Louis, Mauritius.
The salon needed to refresh its identity. Along the way, a website and new marketing materials were created to expand the business and boost the sales during the low season.
The whole branding revolves around elegance with a touch of fun.
SCOPE: Brand Identity Website Redesign Collateral Design Store Signage
This is a branding and business card design project for Remi Gales, consultant in construction and decoration of luxury villas.
The logo was designed to reflect the elegance of the luxury environment, and the business card were designed with a grid that reminds of construction floor plans.
Logo Design Business Card Design Website Design (work in progress)
Cenexi is a French-based contract manufacturer of pharmaceutical drug products, ranging from commonplace tablets and capsules through to complex pre-filled sterile syringes.
Their objective is to expand their US business which holds significant potential. The key to the brand modernization was to create a balance between a new logo that conveys the perception of strong technical expertise, with a bright and bold visual experience that raises awareness about their offering.
Servier is an independent pharmaceutical group that specializes in cardiological and rheumatological therapies. They opened their capabilities to the market and wanted to raise awareness around the company capabilities and philosophy.
The visual concept revolves around the idea of protection that Servier can provide thanks to the experience and expertise of its employees. The company philosophy highly promotes the internal training of its employees and their wellness with providing exceptional facilities that are built according to its surroundings culture.
Pharma's Almanac is a quarterly magazine targeting various segments within the pharmaceutical industry including pharma companies, contract research and contract manufacturing organizations.
For its first edition, the cover was designed to illustrate the concepts of medical sciences discovery and build awareness around the magazine. Each magazine after that was focused on a specific theme such as the supply chain intricate network or the challenges of targeted therapies.
SCOPE: Brand Identity Cover Illustrations Template/Layouts Illustrations and Infographics
Pharma's Almanac is a quarterly magazine dedicated to the pharmaceutical supply chain industry. This issue features partnership and innovation within the pharmaceutical supply chain.
The medicine manufacturing process is illustrated within a building to show the unity of the pharmaceutical supply chain industry. The concept of collaboration is depicted through five categories: innovation, research, personalized medicine, drug delivery and patient-centered medicine. The mix of colors reflects the connection between these categories while the intricate linework relates to the complexity of the process.
SCOPE: Cover Illustrations Template/Layouts Illustrations and Infographics