My name is Laetitia. I'm a french design director / graphic designer based in the Denver area. See my work below or learn more about me here.
Cenexi is a French-based contract manufacturer of pharmaceutical drug products, ranging from commonplace tablets and capsules through to complex pre-filled sterile syringes.
Their objective is to expand their US business which holds significant potential. The key to the brand modernization was to create a balance between a new logo that conveys the perception of strong technical expertise, with a bright and bold visual experience that raises awareness about their offering.
Servier is an independent pharmaceutical group that specializes in cardiological and rheumatological therapies. They opened their capabilities to the market and wanted to raise awareness around the company capabilities and philosophy.
The visual concept revolves around the idea of protection that Servier can provide thanks to the experience and expertise of its employees. The company philosophy highly promotes the internal training of its employees and their wellness with providing exceptional facilities that are built according to its surroundings culture.
Pharma's Almanac is a quarterly magazine targeting various segments within the pharmaceutical industry including pharma companies, contract research and contract manufacturing organizations.
For its first edition, the cover was designed to illustrate the concepts of medical sciences discovery and build awareness around the magazine. Each magazine after that was focused on a specific theme such as the supply chain intricate network or the challenges of targeted therapies.
SCOPE: Brand Identity Cover Illustrations Template/Layouts Illustrations and Infographics
Dégel is a still cider, a traditional beverage in Canada that could be described as an apple wine. Their new identity is based on the idea of spring and renewal, conveyed by leaf shapes that grow around the bottle. Its simple and refreshing look matches with the moments when the cider should be shared: everyday with family, friends, and good food.
SCOPE: Brand Identiy Packaging
Pharma's Almanac is a quarterly magazine dedicated to the pharmaceutical supply chain industry. This issue features partnership and innovation within the pharmaceutical supply chain.
The medicine manufacturing process is illustrated within a building to show the unity of the pharmaceutical supply chain industry. The concept of collaboration is depicted through five categories: innovation, research, personalized medicine, drug delivery and patient-centered medicine. The mix of colors reflects the connection between these categories while the intricate linework relates to the complexity of the process.
SCOPE: Cover Illustrations Template/Layouts Illustrations and Infographics