My name is Laetitia. I'm a French design director / graphic designer based in the Denver area. See my work below or learn more about me here.
Cenexi is a French-based contract manufacturer of pharmaceutical drug products, ranging from commonplace tablets and capsules through to complex pre-filled sterile syringes.
Their objective is to expand their U.S. business, which holds significant potential. The key to the brand modernization was to create a balance between a new logo that conveys the perception of strong technical expertise with a bright and bold visual experience that raises awareness of their offering.
Dégel is a still cider, a traditional beverage in Canada that could be described as an apple wine. Their new identity is based on the idea of spring and renewal, conveyed by leaf shapes that grow around the bottle. Its simple and refreshing look matches with the moments when the cider should be shared: everyday with family, friends and good food.
SCOPE: Brand Identity Packaging
Servier is an independent pharmaceutical group that specializes in cardiological and rheumatological therapies. They opened their capabilities to the market and wanted to raise awareness around the company’s capabilities and philosophy.
The visual concept revolves around the idea of protection that Servier can provide, thanks to the experience and expertise of its employees. The company’s philosophy promotes the internal training of its employees and their wellness by providing exceptional facilities that are built according to its surrounding culture.
Bantu Tastes is an online shop specialized in products imported from Congo and Cameroon. “Bantu” relates to the central and southern Africa culture and language.
SCOPE: Brand Identity Business Cards Packaging
This is a work in progress. Please come back later for full project.
Logos / Marks
Collections of logos and marks
Smarter science matters. So, no matter how “smart” is defined in antibody research, Antibody Solutions is here to act as a catalyst for discovery of better diagnostics and therapeutics.
The brand identity is a simple yet powerful way to display the symbol of an antibody (Y shape) in a dynamic but controlled manner.
A graphic direction based on a reveal was developed for this project. With a cut-out of the logo that unveils the science behind Antibody Solutions’ products, the imagery symbolizes how the the antibody is extracted and how Antibody Solutions gets to the essence of the customers’ needs.
This project was developed with the agency Inveniv.
This is a branding and business card design project for Remi Gales, a consultant in construction and interior design of luxury villas.
The logo was designed to reflect the elegance of a luxurious environment, and the business cards were designed with a grid reminiscent of construction floor plans.
SCOPE: Logo Design Business Card Design Website Design (work in progress)
Allure Coiffure is a luxury chain of hair salons located in Port Louis, Mauritius.
The salon needed to refresh its identity. Along the way, a website and new marketing materials were created to expand the business and boost the sales during the slow season.
The branding revolves around elegance with a touch of fun.
SCOPE: Brand Identity Website Redesign Collateral Design Store Signage
Pharma's Almanac is a quarterly magazine targeting various segments within the pharmaceutical industry, including pharma companies, contract research and contract manufacturing organizations.
For its first edition, the cover was designed to illustrate the concept of discoveries in medical sciences and to build awareness around the magazine. Each magazine after that was focused on a specific theme, such as the supply chain’s intricate network or the challenges of targeted therapies.
SCOPE: Brand Identity Cover Illustrations Template/Layouts Illustrations and Infographics
Pharma's Almanac is a quarterly magazine dedicated to the pharmaceutical supply chain industry. This issue features partnership and innovation within the pharmaceutical supply chain.
The medicine manufacturing process is illustrated within a building to show the unity of the pharmaceutical supply chain industry. The concept of collaboration is depicted through five categories: innovation, research, personalized medicine, drug delivery and patient-centered medicine. The mix of colors reflects the connection between these categories while the intricate linework relates to the complexity of the process.
SCOPE: Cover Illustrations Template/Layouts Illustrations and Infographics