Let the heart speak.

Who: Me Fine is a non-profit that provides financial and emotional support to families with children experiencing a medical crisis. Their unusual name comes from honoring a little boy named Folden. Diagnosed with leukemia, he would receive chemotherapy treatment and respond “Me Fine!” when asked about how he was doing (more on his story here).

What: We elevated the Me Fine brand with a professional look and feel while preserving its original story. The new identity is designed around a heart logo that is also shaped like a speech bubble to "let the heart speak” and convey kindness, comfort, and support.