Bringing true value to the healthcare system.

Who: Valtruis is a venture capital firm whose mission is to empower entrepreneurs who bring innovations to the healthcare landscape with the resources, expertise, and capital that can accelerate both their growth and the adoption of true value-based care.

What: As a brand new company, Valtruis needed to establish awareness and trust. We used some of the colors from their parent company WCAS and created an iconic figure for their identity, inspired by Hygieia, the goddess of health. The result is a striking yet elegant visual system.