Dream louder.

Who: Harmony Project is a non-profit organization based in Los Angeles that offers high-quality music instruction and social support at no cost to children and students in underserved communities, helping them achieve their greatest aspirations and cultivate the human potential of their communities.

What: Harmony Project was rebranded with their audience in mind: hopeful students, generous donors, and passionate staff. The new visual identity provides flexibility to speak to all of them with a mix of elegant, vibrant and playful elements. Creating a unique monogram with subtle music references allowed us to put a stamp on this well established organization and improve its visual recognition.